New Breed Racing’s Alesi Gerthe is pleased to announce her recent completion of Phase 2 of this year's Women in the Winner's Circle Driver's Academy. This Phase took place once again at Athlete's Performance in Phoenix, Arizona.
During Phase 2, the focus was on the business side of racing. Lyn St. James and her panel of experts covered topics such as branding yourself, sponsorship, media relations, and other information. “It was an honor to be invited back to Phase 2 and have the opportunity to experience and learn about on camera interviews, making speeches, and interacting with people, as well as learn more about the business side of racing”, said Alesi. “We also were tested on areas covered in Phase 1. Ms. St. James and her team provide a professional, first-rate program and I’m so pleased with the entire experience.”