Alesi Gerthe - Featured Racer

New Breed Racing is pleased to announce that Alesi Gerthe is a "Featured Racer" on The Henry Ford web site. The Women in the Winner’s Circle Foundation has joined forces with The Henry Ford to document the extraordinary history and accomplishments of women in motor sports through the development of an inspirational exhibit, "Women in the Winner's Circle: The Traveling Exhibit". Stories from Women in the Winner’s Circle: The Traveling Exhibit are part of The Henry Ford’s collection and will be featured in the institution’s upcoming $15 million, 22,000 square foot permanent exhibition on American auto racing called Racing in America.

The Henry Ford, in Dearborn, Michigan, is the world’s premiere history destination and a National Historic Landmark that celebrates American history and innovation.

Women in the Winner’s Circle Foundation is a 501(3)(c) non-profit organization dedicated to professional development for talented, up-and-coming young women race car drivers and encourages women to pursue opportunities in automotive fields. The Women in the Winner's Circle Foundation conducts two primary programs: the Driver Development Academy and Project Podium.

New Breed Racing’s Alesi Gerthe is pleased to announce her recent completion of Phase 2 of this year's Women in the Winner's Circle Driver's Academy. This Phase took place once again at Athlete's Performance in Phoenix, Arizona.
During Phase 2, the focus was on the business side of racing. Lyn St. James and her panel of experts covered topics such as branding yourself, sponsorship, media relations, and other information. “It was an honor to be invited back to Phase 2 and have the opportunity to experience and learn about on camera interviews, making speeches, and interacting with people, as well as learn more about the business side of racing”, said Alesi. “We also were tested on areas covered in Phase 1. Ms. St. James and her team provide a professional, first-rate program and I’m so pleased with the entire experience.”

Alesi Gerthe attends WWCF and NASCAR celebration in Daytona Beach

February 22, 2010 – New Breed Racing’s Alesi Gerthe recently attended a dedication and award ceremony at the Daytona 500 Experience in Daytona Beach, FL. Legendary race car driver Lyn St. James and The Henry Ford, in Dearborn, Michigan, teamed up to create a tribute to the history of women in racing, with Women in the Winner’s Circle: The Traveling Exhibit. The debut of the exhibit was held in conjunction with a day of celebration of diversity with NASCAR and the Women In The Winner’s Circle Foundation. Gerthe and/or her dragster are featured in the exhibit three times.

“To be part of an exhibit about women in racing is such an honor, and to walk through it gave me a renewed spirit and dedication to my love of motorsports,” said Alesi. “As a racer, there is something about being at the track and I had really only felt it before at the drag races. But when I had the opportunity to visit the infield and garages at Daytona, I came home with that same feeling, and I definitely know motorsports is where I belong.”

This exhibit, which recognizes the history, achievements and the future growth of women in automotive racing will be on display until March 2010 before making a five year tour. Legendary drivers such as St. James, Desire Wilson, Shirley Muldowney, Sarah Fisher, Ashley Force-Hood and Danica Patrick are all represented in the exhibition, along with thirty future drivers including Alesi Gerthe. During the ceremony, St. James also announced the donation of her racing archive to The Henry Ford.

A few of the awards presented at the ceremony were:
• 2010 Opportunity Award to Kelley Earnhardt, one of the most prominent businesswomen in NASCAR today.
• 2010 Outstanding Achievement Award to Ashley Force-Hood for her 2009 season in NHRA Funny Car, finishing second in the point standings.
• 2010 USAC Kara Hendrick Spirit Award to young driver, Taylor Ferns, from Shelby Township, MI.
• 2010 Leadership Award, honoring Paul Newman who contributed the first $10,000 to establish the Project Podium Scholarship Fund, was presented to NASCAR President, Mike Helton.

It was also announced that stories from Women in the Winner’s Circle: The Traveling Exhibit are part of the The Henry Ford’s collection and will be featured in the institution’s upcoming permanent exhibition on American auto racing. For more information on the exhibit, please visit: thehenryford.org. and www.lynstjames.com .

A new year and a new experience for NBR

January 19, 2010 – Today, when classes begin for the spring at The University of Texas at Austin, New Breed Racing’s Alesi and Ayrton Gerthe will be there ready to begin their semester. Back in Rockdale, team owner’s Duane and Lisa Gerthe will be making their own adjustments to a life not known to them for over twenty years.
“We are going to miss them, but educationally they couldn’t be at a better place. We plan to pour ourselves into our race program and develop a plan to deliver for our partners while working around their class schedules,” said Duane. “Change can be a good thing and we are going to use this time to grow our program in the direction so that we are ready for a full time schedule when they complete their studies. We are so grateful to have partners who not only support our race team on the track, but off the track as well.”